Joey McIntyre Partners with Hear the World in Public Service Announcement about Pediatric Hearing Loss

2011-03-17, Stäfa, Switzerland

Musician Joey McIntyre is the latest famous face to lend his support to Hear the World, a global initiative launched by hearing instrument manufacturer Phonak to raise awareness about the importance of hearing and the consequences of hearing loss. Known worldwide as a member of pop sensation New Kids on the Block, McIntyre will also appear in a Hear the World public service announcement around the importance of pediatric hearing testing and early diagnosis.

After his son Rhys was born with severe hearing loss, McIntyre made it his mission to educate the public about the importance of early diagnosis, as well as solutions available to treat hearing loss in children.

"As a musician, music – and the ability to hear it – is the cornerstone of my life, so when my son was diagnosed with severe hearing loss, I wasn't sure how to handle it," said McIntyre. "Thankfully, because of today's advanced hearing aid technology, I don't have to worry about my son missing a beat. That is why I am honored to join Hear the World in their mission to educate the public about hearing loss and the solutions available to treat it."