Study design and survey: 
zehnvier research & strategy, 
Zurich, Switzerland 
www.zehnvier.ch

Project management: 
Olivier Richard, Elena Torresani 
(Hear the World) 
Dr. Kerstin Bolliger, Felix Steinhauer 
(zehnvier research & strategy)

Text: Dr. Kerstin Bolliger, 
Prof. Dr. Clemens Koob 
(zehnvier research & strategy)

Art Direction: 
Antonia Henschel, 
Sign Kommunikation GmbH, 
Frankfurt am Main, Germany 
www.sign.de

Publisher: 
Hear the World, 
an initiative by Phonak

Copyright: 
The use or distribution of the content 
of this study is only permitted when 
the source is accurately referenced. 
A sample of the intended use must 
be provided.

Date of publication: 
January 2012

Contact: 
Phonak AG, Corporate Marketing, 
Laubisruetistrasse 28, CH 8712 Staefa 
www.hear-the-world.com 
info(at)hear-the-world.com