Login

Login

50 years of Motown –
Keep it simple, stupid (Part 1/4)

What do you get when you cross Elvis Presley with Jimmy Carter?
A music politician? Right! And not just anyone, but Berry Gordy Jr., the founder of Motown. And that is supposed to make sense? Yes. Because Berry’s great grandfather was also Jimmy Carter’s great grandfather. And the great granddaddy of the great grandfather was called Presley. That means Berry Gordy Jr. and Jimmy Carter are half-cousins twice removed and both are cousins of Elvis Presley. Albeit six times removed. So what could be more logical than to take the best of both worlds and start a record company. It was 50 years ago, namely on January 12, 1959, that Berry Gordy began to change the world with his sound.

Are you ready for a brand new beat?

motown visual 01

There is nothing unusual about how Berry Gordy’s story begins:
Like many black families the Gordy family left the Deep South to find a better life and job in Detroit, home of the US car industry. Gordy grew up there with four sisters and three brothers, leaving school early to become a boxer, before being conscripted to serve in the Korean War. On his return he opened a jazz record store for a short time, only to wind up in one of Detroit’s innumerable auto factories after all. But music was his first love so he continued to look for ways to enter the music business. Gordy got to know rhythm and blues singer Jackie Wilson and together with his older sister Gwen wrote songs for him. These included "Reet petite" and "Lonely teardrops" – both splash hits at the time.
The idea of his own record company arose when two of his sisters set up Anna Records and wanted Berry on board as label boss. Instead, he borrowed 800 dollars from his family and created his own baby, Tamla Records. A sister label followed the same year, and it was to provide the name for the record company he was still busy establishing: Thus was born "Motown Records". The name is a proud reference to his home town Detroit and its nickname "motor town" – or Motown for short. At Tamla the motto was "The sound that makes the world go ‘round’", while by comparison at Motown things were somewhat more modest with the slogan "The sound of young America". All that was soon to change. So how did that distinct Motown Sound arise, that unique blend of Gospel singing and soft rhythm and blues melodies with a sweet shot of Pop factor – in other words, the music that today quite simply goes by the name of Soul.