Riding a motorbike is an all-encompassing experience – visually, emotionally, and auditorily. There’s the speed, the wind, the vibration: How important is the sound of a motorcycle to you?
It is the riding experience – the look, sound and feel of a motorcycle. Sound is a major part of that and very enjoyable.

How relevant is it in terms of marketing to your customers?
Very important! The beat of the engine is a pleasant noise that is part of that.

Could you describe the qualities of the hallmark Harley-Davidson sound?
It’s the specific beat of the engine, which has to do with the layout of the engine. The pistons create that unique sound.

Did you ever consider a roaring engine as noise?
It’s a very pleasant noise! I generally refer to it as sound.

Listening to the news on the financial crisis, do you ever get concerned about your own company?
The current economy affects any business. At Harley-Davidson we have exceptionally loyal customers who embrace the brand. With our new models, we still do have great sales.

At top-speed, the amount of wind noise must be significant. Riding your first motorbike, did you ever consider protecting your ears? Do you remember wind noise while riding your motorcycle?
Being out in the wind gives you a feeling of freedom, of being one with nature.

Did you mind later on? Do you find it important/necessary at all?
It really all depends o n the type of helmet you wear. Secondly, it depends on the motorcycle. If it has a windshield, for example, the wind noise is different. Riding long distance or at high speed, it all sounds quite different. I wear a helmet with a flexible facemask that provides sunburn and windburn protection. It also diminishes sound coming along either side of the helmet.

Scientists say wind noise can damage the hearing of motorcyclists – do you agree with that?
I actually don’t think that. It is not something I am aware of.