Klaus Schilling of the research association "FitForAge" can imagine robots that carry shopping bags home, a fitness tutor and an appliance that helps grandparents look after their grandchildren. Yet the stands at LasVegas are already featuring cell phones with oversized buttons, a "pill phone" that helps people with their medication and simultaneously warns them about dangerous complications with other medicines. Small appliances can provide doctors with medical data such as blood sugar level, blood pressure and heart rate, while others automatically sound in emergencies.

And what’s even more important, now they even want to make the iPod simpler! One slogan kept cropping up at the exhibition center, namely, "Get less!" This aims at fewer but smarter functions and simpler operating controls. And this is what, amongst other things, makes eldertronics a touchstone and interesting to potential consumers, quite independent of their age. After all, do you really have to be "old" to take an interest in this kind of concept? Apart from anything else, it has led to the demand for radical user-friendliness, a healthy mistrust of engineers’ feasibility logic and the gobbledygook of all those nerds.
But what is the situation with computer games aimed at warding off the threatening demon of later dementia? Even if neuroscientists cast doubt on any promised all-embracing panaceas, it seems obvious that a generation once gripped by a fitness craze should now be equally concerned about its mental fitness. "Use it or lose it". Thus grandpa and his grandson now sit together at the console and get their brains out jogging, enjoy tricky sudokus and are happy to report upward learning curves.