Phonak brings Bryan Adams to Zurich
Bryan Adams, famous musician and official photographer of Hear the World, an initiative by Phonak, introduced the «Hear the World Ambassadors» photography collection Tuesday evening in Zurich. Adams photographed world-famous musicians such as Mick Jagger, Annie Lennox and Rod Stewart in an iconic hearing pose exclusively for Hear the World. Numerous Swiss celebrities from show business, the art world and the world of business joined Bryan Adams and the approxi-mately 500 invited guests at the grand opening.
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Phonak and Fleishman-Hillard win the IPRA Gold World Award for Excellence for the Hear the World campaign
At the International Public Relations Association (IPRA) summit in London on June 10, 2008 there were 28 winners of the Golden World Award for Excellence announced. Phonak and Fleishman-Hillard took home an award for their Hear the World campaign in the category of “Creativity.” For a year and a half Phonak, the leading maker of hearing systems, has been working with Fleishman-Hillard Munich on an initiative to create awareness and sensitivity in the world towards the topic of hearing and hearing loss. Efforts from traditional media relations, specific creative elements such as “Musician in a Box” and various grass-roots activities have effectively supported the awareness campaign.
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Bryan Adams Unveils Hear the World Ambassadors Photo Exhibit
Bryan Adams, famed musician and official photographer of the Hear the World initiative, today introduced his photography collection of Hear the World Ambassadors in an interactive exhibit. The opening is timed to celebrate the beginning of Better Hearing and Speech Month.
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Hear the World wins the International Sponsoring Award 2007
Hear the World wins the International Sponsoring Award 2007 in the innovation category. Hear the World was convincing with its innovative approach to sponsoring and the integration of strategically combined elements in a unified whole concept.
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