WHEN YOU HEAR THE MUSIC YOU JUST CAN'T SIT STILL.»
Bryan Adams

The Hear the World Foundation has signed up to be a prevention partner of Switzerland’s leading concert promoter abc Production. Under this partnership, the foundation is to provide fans with free noise protection ear-plugs at all abc Production concerts.

According to the latest figures from the WHO, some 1.1 billion young people across the world are putting themselves at risk of hearing loss due to unsafe listening practices. As a prevention partner of Switzerland’s leading concert promoter abc Production, the Hear the World Foundation wants to help put a stop to this. The foundation will be present at all abc Production events with an extensive hearing protection campaign reaching some 500,000 concertgoers every year. As well as free hearing protection, selected lyrics from songs by famous Hear the World ambassadors will form the main element of the campaign encouraging concertgoers to protect their hearing.