media release

Hear the World's new angelic trio

Staefa, Switzerland, April 3, 2012

Bryan Adams photographs a new generation of ambassadors in the pose synonymous with conscious hearing

Young, hip and pretty as a picture: Hear the World is delighted to have recruited three new ambassadors – Georgia Jagger, Léa Seydoux and Mini Anden. From now on, these three rising stars will be getting involved in the worldwide initiative aimed at raising public awareness about the significance of hearing and the consequences of hearing loss. Photographer and rock musician Bryan Adams has taken pictures of them in the Hear the World conscious hearing pose, with a hand cupped behind one ear.

At 20 years of age, Georgia Jagger is the youngest of the new Hear the World ambassadors – and also the one with the most famous parents, “Rolling Stone” Mick Jagger and model Jerry Hall, who have both previously been photographed by Bryan Adams for Hear the World. Just like her mother, Georgia is completely at home on the catwalk and has already appeared in shows modeling clothes by fashion greats such as Karl Lagerfeld.

The French actress Léa Seydoux can also look back on a remarkable career at the tender age of just 26. She has already been nominated twice in the “Best upcoming actress” category at the “César” French movie awards. Léa has even established herself in the international movie world: she could be seen in movie theaters across the world playing supporting roles in Quentin Tarantino’s “Inglourious Basterds” and Woody Allen’s “Midnight in Paris”.

Swedish supermodel Mini Anden has been featured on the front pages of major international fashion magazines since she was 16. In Sweden she is known as the face of “Scandinavia’s Next Top Model” – the equivalent to Heidi Klum in Germany. In addition to her success as a model and presenter, Mini has also enjoyed acting roles in various international movie and television productions, such as “Ocean’s Twelve”, “Prime” and “Chuck.”

As new Hear the World ambassadors, these three young ladies are keen to draw people’s attention to the issue of hearing and hearing loss. They are joining the ranks of over 50 celebrity ambassadors, including Julianne Moore, Josh Groban, Sting and Maggie Gyllenhaal, who have all been photographed by Bryan Adams in the Hear the World pose.