media release

Freida Pinto Strikes the Hear the World Pose

Staefa, Switzerland, June 23, 2011

Acclaimed Indian actress and model Freida Pinto is the latest celebrity ambassador captured in the Hear the World pose – with one hand cupped behind her ear to convey conscious hearing.

Pinto, best-known for her breakout role in the Academy Award winning film Slumbdog Millionaire and who will star in the upcoming Rise of the Planet of the Apes, joins a host of over 50 Hear the World celebrity ambassadors, including Joey McIntyre, Julianne Moore, Josh Groban, Sting and Maggie Gyllenhaal, photographed by musician and photographer Bryan Adams to help raise awareness about the issue of hearing loss.

“The gift of hearing is something I cherish every day,” said Pinto. “It enriches my abilities as an actress and my experiences as a human being."

Hear the World is a global initiative launched by hearing aid manufacturer Phonak to raise awareness about the importance of hearing and the consequences of hearing loss. Hearing loss affects more than 800 million people worldwide, or 16 percent of the world's population, with experts predicting that number to increase to 1.1 billion by 2015. While often undetected or neglected, hearing loss can become a social and emotional barrier for the individuals suffering from it, or the families of those it affects.