media release

Hear the World Calendar 2011: Take That, swinton, Sting ...


Staefa, Switzerland, December 2, 2010

As the year draws to a close, Hear the World is offering a photo collection that is truly in a class of its own in the 2011 Hear the World calendar. To help draw attention to the importance of hearing and the consequences of hearing loss, international superstars Take That, Tilda Swinton, Sting, Ben Kingsley, Lily Cole, Bryan Ferry and others were photographed by rock star and photographer Bryan Adams in the Hear the World conscious pose of hearing – with one hand cupped behind their ear. The limited edition calendar is now available for purchase on at a price of EUR 19.90/$27 (plus shipping). All sale proceeds will go directly to the Hear the World Foundation.

Around 800 million people worldwide are affected by hearing loss, and 38 million of these are in the United States. Hear the World was set up by the leading hearing instrument manufacturer Phonak to raise awareness around the issues of hearing and hearing loss.

Bryan Adams has supported Hear the World as a photographer right from the start. His photographs, which now encompass more than 40 celebrities pictured in the pose synonymous with conscious hearing, with a hand cupping an ear, have traveled the globe in effort to educate the public and to raise awareness around hearing loss.

Twelve of these powerfully expressive portraits are now available as a unique photo collection in the form of a calendar: each month reveals another global star and ambassador for Hear the World. Appearing for the first time as new ambassadors are American actress Julianne Moore, French actress Isabelle Huppert and the British model Lily Cole.

The calendar is the perfect gift that gives back. All sale proceeds will benefit the non-profit Hear the World Foundation, which is committed to lending financial support and providing hearing instruments to those in need all over the world. The foundation has a strong focus on projects that support children with hearing loss, enabling them to develop at an appropriate rate for their age.