media release

More big names line up to support Hear the World

More-big-names-line-up-to-support-Hear-the-World-Hear-the-World-Foundation

Staefa, Switzerland, July 2, 2010

Singer/songwriter Corinne Bailey Rae has joined Oscar-winning actor Ben Kingsley and acclaimed actress Tilda Swinton as the latest famous faces to lend their support to Hear the World, the global initiative launched by hearing aid manufacturer Phonak to raise awareness about the importance of hearing and the consequences of hearing loss.

The three new supporters will join a host of other celebrity ambassadors including Jude Law, Elle Macpherson, Annie Lennox, Sting and Peter Gabriel. Each supporter has been photographed by musician and photographer Bryan Adams holding the Hear the World pose - with one hand cupped behind their ear to convey conscious hearing.

Over 800 million people worldwide, more than 16 percent of the world's population, have hearing loss and experts predict this will to increase to 1.1 billion by 2015. In the UK an estimated 8.5 million people have hearing loss and struggle for up to 15 years before seeking advice. Studies have shown that this has a significantly negative effect on a person's social, emotional and physical wellbeing.

Corinne Baily Rae said "Being able to hear and communicate is an invaluable gift. Being a musician, hearing is of paramount importance and to lose that gift would be very hard for me."

Hear the World, which was set up in 2006 by leading hearing systems manufacturer Phonak, aims to call attention to the importance of taking care of your hearing, to prevent hearing loss in later life, as well as the social and emotional impact of hearing loss and the solutions available for those who suffer. In the context of Hear the World, Phonak has established the non-profit Hear the World Foundation to improve the quality of life of people with hearing loss through financial and technical assistance. The foundation is committed to the prevention of hearing loss as well as the support of people with hearing loss and their families.

To the ambassadors