media release

Take That support health campaign

Take-That-support-health-campaign-Hear-the-World-Foundation

Staefa, Switzerland, November 5, 2010

British super-group Take That is lending its support to Hear the World, alongside more than forty high –profile celebrities, helping to raise awareness about the importance of hearing and the consequences of hearing loss. With the original line-up recently reunited, following the return of Robbie Williams, the hugely successful pop group are the latest names to support Hear the World, a global initiative launched by hearing system manu-facturer Phonak, and will join stars like Jude Law, Elle Macpherson, Annie Lennox, Sting and Peter Gabriel.

As part of their support, each celebrity has been photographed by musician and campaign photographer Bryan Adams holding the Hear the World pose - with one hand cupped behind their ear to convey conscious hearing.

“Hearing is something that we rely on every day, even more so being musicians. To lend our support to this campaign is something we are really proud of and are grateful for a chance to play a part in raising aware-ness of the issue of hearing loss”, Robbie Williams says on behalf of the band.

Hear the World is now one of the world’s largest celebrity supported health campaign currently more than forty high-profile musicians, actors and models from across the globe helping raise awareness for a prob-lem which affects over 800 million people worldwide.

More than 16 percent of the world's population have hearing loss with experts predicting this will to increase to 1.1 billion by 2015. In the UK an estimated 8.5 million people are affected by the condition and struggle for up to 15 years before seeking advice. Studies have shown that this has a significantly negative effect on a person's social, emotional and physical wellbeing.